Storage parameters and measurement tags support honest dining discovery on Highway 1.

This Cookie Policy took effect on 2026-10-13. It governs all browser storage, tracking scripts, and tag deployments active on nepentherestaurant.com. We operate this site to provide accurate information about dining at Nepenthe and Cafe Kevah, 800 feet above the ocean in Big Sur.

We inspect our tag configurations quarterly. When browser storage rules or external ad platform specifications change, we revise this policy promptly and record the updated date above.

We divide local browser storage and cookies into three distinct categories: strictly necessary storage, analytics storage, and advertising storage.

Strictly Necessary Storage: These keys keep our web interface running. They record whether you accepted or declined measurement tags, preserve your inquiry session during live chat, and maintain form security against automated spam bots. These keys execute on your device automatically. Without them, the site cannot remember your choices or deliver table inquiries to our host desk.

Analytics Storage: These tags measure aggregated website traffic and page interaction rates without profiling individuals. They operate in a cookieless, ping-only state until consent is granted.

Advertising Storage: These tags measure the effectiveness of our paid search campaigns on California coastal dining routes. They record click parameters when you arrive from Google Ads, Microsoft Advertising, or Meta Ads. They help us understand whether guests planning a drive down Highway 1 inspect our lunch menus or use our price estimator before visiting.

The table below lists every cookie and local storage key set directly by nepentherestaurant.com or loaded through approved advertising measurement scripts.

Retention clocks: Enquiries and their email copies are retained for 24 months. Chat transcripts are retained for 18 months. Server access logs (retaining IP address and browser user-agent) are kept for 90 days for network security. The record of your consent choice persists for 6 months. A data request is answered within 5 days.

Nepenthe Restaurant buys paid search and social traffic to reach travelers seeking oceanfront dining on California State Route 1. Google Ads, Microsoft Advertising, and Meta Ads deliver visitors to this website.

When an ad is clicked, the referring platform appends an individual query string parameter to our destination web address. We log these click parameters to match ad spend against dining inquiries and menu engagement:

gclid: The Google Click Identifier attached by google ads campaigns. It allows Google conversion measurement to confirm that an inquiry originated from a paid search result for Big Sur cliffside dining.
msclkid: The Microsoft Click ID generated by Microsoft Advertising across Bing search placements.
fbclid: The Meta Click Identifier appended by Meta Ads when an inquiry originates from an Instagram or Facebook dining showcase.

These identifiers pass through query URLs. If you grant consent, they link with client-side measurement tags. If you decline, these parameters remain unwritten to persistent tracking cookies.

This website implements Google consent mode v2 as an active technical barrier. Before you interact with our consent interface, all four consent mode signals default to denied:

ad_storage: set to denied by default. No ad-related cookies or local storage keys are created until you click Allow Storage.
ad_user_data: set to denied by default. No personal data or hashed identifiers are transmitted to Google for advertising measurement.
ad_personalization: set to denied by default. Remarketing lists and customized audience building remain inactive.
analytics_storage: set to denied by default. Analytics measurement operates in a cookieless, ping-only state until granted.

Only when you click Allow Storage does our consent script transmit an updated signal setting ad_storage, ad_user_data, ad_personalization, and analytics_storage to granted. If you click Decline Non-Essential, every signal remains denied immediately and indefinitely.

When you first load nepentherestaurant.com, an unobtrusive banner appears at the bottom edge of your screen. You have two clear choices: Allow Storage or Decline Non-Essential.

Your decision is stored in your browser under the key site_consent_v2 for exactly 6 months. We do not badger you with repeated popups on every page visit once you have made your choice.

You can change your mind at any moment. Every page on this website features a Cookie Settings link in the footer. Clicking that link reopens the consent banner immediately, letting you revoke consent or switch your preferences with a single tap.

We also respect Global Privacy Control. If your browser sends the Sec-GPC header signal, we treat it as an affirmative refusal of optional tracking tags automatically.

Declining measurement cookies never locks you out of nepentherestaurant.com. We do not use cookie walls or degrade your reading experience.

What Continues to Work Fully: You can read all menus for Nepenthe Lunch, Nepenthe Dinner, and Cafe Kevah. You can calculate party budgets on our price estimator. You can inspect our 800-foot cliff elevation schematic, view our dining photographs, read driving directions for Highway 1, and submit table inquiry forms directly to our staff.

What Stops: Advertising platforms will not build ad profiles around your device. Inbound click IDs like gclid, msclkid, and fbclid will not be tied to persistent cookies, and Google Consent Mode v2 will hold ad_storage and analytics_storage in their denied state.

When advertising scripts run on our site, third-party technology providers process measurement telemetry in accordance with their independent privacy commitments. You can inspect their formal policies directly:

Microsoft Advertising: Microsoft Ireland Operations Ltd processes measurement data for campaigns running on Bing. Their data practices, telemetry retention, and opt-out tools are described in the Microsoft Privacy Statement at privacy.microsoft.com.

Google Ads: Google LLC and Google Ireland Ltd handle search attribution and conversion measurement. You can review how Google handles data from sites that use its advertising technologies at policies.google.com.

Meta Ads: Meta Platforms Ireland Ltd handles advertising attribution across Instagram and Facebook. Their data usage disclosures can be reviewed through their Meta Privacy Center documentation.

If you have questions about any cookie, storage parameter, or advertising tag operating on nepentherestaurant.com, contact our operations office directly:

Nepenthe Restaurant
48510 Highway 1, Big Sur, California 93920, Big Sur, California, United States
Telephone: 831-667-2345
Email: [email protected]

We answer inquiries about data privacy and cookie management within five business days. A submitted data request is answered within 5 days. For broader inquiries regarding California consumer privacy rights or European data protection standards, visit our Privacy Policy and Data Request Protocol.